Fox Financial Group
Section 2.2 – How To Run Reports
Most Recent MLS Record (360 Property View)
Check to see if the seller bought this property recently. If indeed it was in the last 1-2 years, this is probably a HAVE TO SELL. See if the property was an expired listing. This seller will have gone through quite a bit of disappointment in the prior year.
How to setup your CMA/Velocity columns?
HEADERS FROM LEFT TO RIGHT
- Distance: Auto field, when using a radius search. (Don’t neet to add)
- Status: This will be your main sorting column, then by price.
- Status date
- Address
- List price
- Old List Price
- Sold Price
- Sold Price to List Price Ratio
- Days on Market
- Price per Square Foot
- Square footage (use your MLS’s most common field)
- Owner name (if your MLS has it)
- Listing Office Name
How to Run Velocity and Moveup Velocity
Adding value by understanding market velocity
There is possibly nothing more important in an agent’s career that articulating this idea to the any buyer or seller.
Realist Tax Record
Most of the MLS systems have the REALIST tax record program. However, not all of them have the same format. Here is what to look for on the record.
- Is the billing address for this property the same as the actual address? If not this property could be a rental or possibly was inherited.
- Often on the tax record, it will indicate if this property was a rental, or if it had recently expired. Remember, if it was recently listed, the questions you ask of them will be different than a FSBO that has not been on the market for years.
- Does the tax record indicate a recent quitclaim deed? It would indicate a possible recent divorce.
- Did the seller just buy the property?
- All of these items can be observed on the tax record. The more you know, the better your approach will be. Bring the tax record with you on your field appointment. There are a set of questions you will ask about the tax record.
How to Run a Property Appreciation Report
The Property Appreciation Report (PAR) is an essential marketing tool that helps our agents stand out among others. It highlights the current health of the market, showing areas of strong growth or significant depreciation. The report is automated using built-in formulas. To generate a report, click on Buyer Leap Metrics and open the Inputs tab. Enter all relevant numbers for Active Listings and other metrics, then complete your contact information below. Finally, click on the PAR Document button to run the automated script.
Watch the training video on how to run the script using the PAR document.
Be prepared
Study, Study, Study
Most people leave the business due to the steep learning curve. There are no shortcuts. The competition is fierce. To earn $150,000 per year, it will require personal growth and dedication to study. My encouragement is study study study study. Champions are made when we learn the basics, and we earn Champion income when we can stay the course because we study. There are no shortcuts.
None of us is perfect. Yet we can strive for perfection. The financial goal that each of us sets will require something new of us. A commitment to be better tomorrow than we are today.
